Pamela became the face of lingerie chain Bonita De Mas in a 2011 advertising campaign.

In 2011, Pamela featured in an advertising campaign for jewellery outlet, Palladium.

Pam was featuring in a series of media advertisements for the company, featuring the

slogan - "I'm so over heavy metal." Featuring photography by Sante D'Orazio.

Pamela released her own line of lingerie in 2011, known as 'Secrets in Lace - Pamela Couture'.

The accompanying promotional photo shoot for the lingerie was shot by long-time friend Emma Dunlavey.

A little known German advertising campaign from 2012, featured Pam as the face of Iordanov Vodka.

From vodka to snacks, Pamela featured in a European advertising campaign for the Turkish snack known

as Patos sticks. There were two advertisements for Patos sticks, one featuring a lifeguard beach scenario and
another showing three different versions of Pamela to promote the various flavours of the snack.

Pamela teamed up with lingerie chain Bonita De Mas in 2013 with photography for the ad campaign

being shot by her long-time friend Emma Dunlavey.

This was an advertisement rather than a photographic campaign, however the advert was very

quickly frowned upon and banned when it was deemed to be offensive to women.

Back in 2013, Pamela was featured in this Portuguese advertising campaign for Ford with the slogan reading:

Perdeu o ar? Tome de volta. Compre um Fiesta - Lost the air? Take it back. Buy a Fiesta. And as it happens I

have a Fiesta myself... and that was before I was even aware of this campaign!

In 2014 Pamela became the face of Woodstock Bourbon & Cola, one of New Zealand's top selling

alcoholic beverages, in their 'Crack A Woody' media advertising campaign. Pam featured both in

printed media for the promotion, as well as a television advertisement.

Something that is very important to Pamela is living a lifestyle which is eco-friendly and in particular,

animal friendly. In 2015, she produced her own range of vegan boots which were known as 'Pammies'.

The accompanying promotional shoot was very natural and shot at the beach by Emma Dunlavey.

In 2016, Pamela provided the glamour as the face of women's clothing outlet 'MissGuided' in an

accompanying video and photo-shoot taken by Arvida Bystrom.

2017 saw Pamela collaborate with lingerie chain Coco de Mer, featuring first of all as the face of their

'Take Your Breath Away' advertising campaign, shot by Rankin.

What better than an icon promoting a lingerie collection which is also called 'The Icons'?

Pam joined forces for the second collaboration with lingerie chain Coco de Mer for a sexy

black and white only photo session, shot by well known photographer, Rankin.

Pamela returned towards the end of 2017 as the face of Coco de Mer's Winter campaign.

Pamela became the face of clothing outlet Eleven Paris as she featured in their Autumn/Winter

2017 advertising campaign, fronting their collection of women's clothing for the season.

Being true to her beliefs of compassion and kindness to animals, Pamela released her own line

of vegan faux fur coats in 2017. The glamorous and elegant collection was available to buy online

for a limited time and featured Pamela in a series of sophisticated shots promoting the line.

Pamela was, without a doubt, Vivienne Westwood's favourite muse. The two women maintained a close

friendship with Pamela often talking of how much she had learned from and how inspired by Ms Westwood,
she was. In 2017, Pamela collaborated again with Vivienne and her husband Andreas Kronthaler in

an unconventional (as you would expect) photo shoot, taken by Juergen Teller.

In 2018, Pam became the face of clothing outlet GCDS and met a rather bloody ending as the

 character 'Margot' in the accompanying video, also directed by Cohen.

Background Photography by Raphael Mazzucco, Emma Dunlavey & Pamela Anderson.