As if Pamela wasn't already a pop culture icon, she really came into her own as the 2020s began to progress. She has
come a long way since her Baywatch and Playboy days and rather than being ridiculed or leered at, she has become the
respected artist that she has always been. It's just that mainstream media tends to pigeonhole a celebrity based on their
perception of the person which usually stems from their past. In Pamela's case, the media has grossly underestimated her
talent and creativity. Today Pamela is enjoying her well-deserved renaissance as a respected artist, actress, author and
activist. During the 2020s, she fronted campaigns for fashion house Ashoka Paris with her own range of vegan leather
handbags, she became the face of Marc Jacobs' 'Heaven' campaign as well as becoming an ambassador for jewellery
giant, Pandora. She was the face of two campaigns by Canadian fashion outlet, Aritzia as well as producing her own
swimwear line for Frankie's Bikinis and writing a beautiful vegan cook book full of her favourite family recipes.
2020: ASHOKA PARIS ADVERTISING CAMPAIGN:
CARMELO REDONDO PHOTOGRAPHY
A glamorous new advertising campaign promoting Pamela's luxury range of beautiful vegan handbags, which she
produced in conjunction with Ashoka Paris, a fashion outlet which is specifically ethical, eco-responsible and vegan.
2022: MARC JACOBS 'HEAVEN' FALL ADVERTISINGCAMPAIGN: HARLEY WEIR PHOTOGRAPHY
A series of beautiful new shots for 2022 shot by Harley Weir for the Marc Jacobs 'Heaven' Fall/Winter Campaign.
2023: FRANKIE'S BIKINIS CAMPAIGN:BRIANNA CAPOZZI PHOTOGRAPHY
Pamela collaborates with Frankie's Bikinis to bring forward a new swimwear range which
also sees her back in that iconic red bathing suit we all remember...
2023: ARITZIA BABATON FALL CAMPAIGN:
CHARLOTTE WALES PHOTOGRAPHY
Pamela became the face of Canadian women's fashion outlet Aritzia in their Fall 2023 Babaton campaign,
which featured a series of very beautiful natural make-up free shots of Pamela at home in her garden and on
the beach next to her home. Only Pamela can make gardening in a business suit look elegant and glamorous!
2023: ARITZIA CONTOUR WINTER CAMPAIGN:
CHARLOTTE WALES PHOTOGRAPHY
2023: PAMELA ANDERSON FOR PANDORA:FLO NGALA PHOTOGRAPHY
2023: PAMELA FOR THE LAUNDRESS, NEW YORK:LIZ ROSA PHOTOGRAPHY
In our busy lives, everyday rituals tend to ground us in a really beautiful way -- even rituals as mundane as doing laundry.
Pamela Anderson lives by this philosophy, even going so far as to call laundry her “happy place,” and considers it a self-care
ritual. “I look at it as a time to get away, time to yourself. It’s mediative.”
She makes the act of doing laundry fun with a few
key elements, including putting on some music and pouring herself a beverage -- sometimes it’s coffee... sometimes rosé --
and opting for laundry detergents that smell as incredible as they are efficacious. Ahead, a look into Pamela’s laundry day
that is sure to inspire. “For laundry day, I love Elvis and Nina Simone!” she says. Pamela’s go-to laundry day drinks are coffee
and rosé. As a mom to two (now grown) boys, Pamela knows the importance of fabric care that not only takes great care of
clothes and targets stains, but also smells amazing. “I like to take advantage of the crisp, morning air. It also helps to change
up the scenery!” “No matter what your routine is, just make sure you’re having some fun.”
2023: PANDORA LAB-GROWN DIAMONDS CAMPAIGN:MARIO SORRENTI PHOTOGRAPHY
Pamela sparkles along with her sons Brandon and Dylan in this advertising campaign for the jeweller, Pandora.
2024: SONSIE SKIN CAMPAIGN
Pamela's words: "I feel most myself when... I'm back in the place that I started, On this property, in this space when I was
a little girl. I think it was around, nearly five years old where I started really living in my imagination. And to come home,
this homecoming peeling back the layers, discovering who I am, has been a process and it has been a journey. But here
I am, the best feeling in the world, to feel like yourself. Beauty is freedom, it's simple, it's your original thoughts, it's not
somebody else's thoughts. Being barefaced is being intimate, it's being vulnerable. And it's just a reminder, that you are
beautiful as you are. Sonsie, it goes very much with my philosophy. It's beautiful ingredients, obviously, and it looks good
on you, like you feel like you have that glow naturally, and it just works. You just put it on all day. Self care is just,
encouraging your true self, taking care of yourself, obviously. If I think of self care, I think of journaling, I think I'm
expressing myself, I think of being able to know what I'm thinking and feeling, caring for others, is a form of self care.
One thing I can't live without is love, nature. It's really reminded me of what that means, and it just drives every cell
in my body, I'm a romantic, which is you know, it's an adventure.
2024: PANDORA 'BE LOVE' HOLIDAY CAMPAIGN:CRAIG McDEAN PHOTOGRAPHY
Pamela fronts Pandora's 'Be Love' holiday campaign boasting a selection of some of
Pandora's most beautiful jewellery.
2024: PAMELA AS THE PANDORA AMBASSADOR AT THEPANDORA GLOBAL OFFICE IN COPENHAGEN, DENMARK:DARON BANDEIRA PHOTOGRAPHY
Pandora Ambassador Pamela with sons Brandon and Dylan at Pandora's global office in Denmark.
2024: SMASHBOX PHOTO FINISH 'ICONIC' CAMPAIGN:DAVIS FACTOR PHOTOGRAPHY
In 2024 for Pamela, makeup has become the exception rather than the rule, but here she is the star
of Smashbox's Photo Finish 'Iconic' campaign, and who better an icon could you choose for this assignment?
2024: PROENZA SCHOULER SPRING CAMPAIGN:
DAVIT GIORGADZE PHOTOGRAPHY
2024: I LOVE YOU: RECIPES FROM THE HEART:DITTE ISAGER PHOTOGRAPHY
Pamela Anderson invites you into her kitchen and down-to-earth fairy kingdom on Vancouver Island, offering a whimsical and entertaining
collection of more than eighty recipes that will nourish your heart. With a career that has spanned Hollywood fame and activism,
Pamela’s journey has taken her from a humble upbringing to the forefront of show business. Today, she resides in her cherished family home,
where she is rooted in her passions: cooking, sustainable design, and gardening. Now, Pamela shares her first cookbook full of treasured
homegrown and world-influenced recipes with a warm and inclusive spirit; it started out merely as a housewarming gift for her sons and
their girlfriends. Her recipes are a testament to the fact that cooking only with vegetables can be both indulgent and comforting, offering a
luxurious fantasy experience. The book features her unique and delicious recipes and provides insights into fun homemaking, from entertaining
guests to preserving the bounties of your garden. Pamela advocates a mindful, nurturing approach to feeding both the body and soul.
2024: SONSIE SKIN CAMPAIGN:JEAN AMBROJO PHOTOGRAPHY
Beautiful new shots of a fresh-faced and natural looking Pamela.
2024: PAM & RE/DONE ADVERTISING CAMPAIGN:
LEA COLOMBO PHOTOGRAPHY
It all started with a phone call from Pam's son Brandon to Sean Barron, one of Re/Done's co-founders,
telling him that a t-shirt that Re/Done were making which featured the word 'Girl' on the front was just
like one that his mum had. And now Pamela is collaborating with the company to promote a 25-piece
eco-conscious collection which includes baby tees, bodysuits and crystal-embellished denim and straight-
legged jeans made from sustainable Californian cotton and inspired by Pamela's iconic '90s style.
2024: PANDORA CAMPAIGN:NORMAN WONG PHOTOGRAPHY
Background Photography by Raphael Mazzucco, Emma Dunlavey & Pamela Anderson.