Throughout the 80s and 90s, a young Pamela Anderson was the face of Labatt's Beer, Pizza Hut, Virgin Cola -
even having her very own 'Pammy Bottle'. She also fronted campaigns for H&M swimwear which created a
feminist storm throughout Europe, as well as her own swimwear line 'Freshly Bounced', shot by Steve Wayda.
1988: HOTSKINS:DAN ILICIC PHOTOGRAPHY
Back in 1988, a young and unknown Pamela Anderson posed for a series of shots for then boyfriend Dan Ilicic
to promote Hotskins pants, or in England they would be known as leggings. Shot in Pamela's native Canada.
1988-89: LABATT'S BLUE ADVERTISING CAMPAIGN:ALBERT NORMANDIN & DAN ILICIC PHOTOGRAPHY
Here's where it all began. A bottle of beer was about to change the life of a young Pamela Denise Anderson in ways she could never imagine.
1988-89: CORONA EXTRA ADVERTISING CAMPAIGN:DAN ILICIC PHOTOGRAPHY
More Beer-watching for Pam in this promotional campaign for Corona Extra.
1990: MICHELOB BEER ADVERTISING CAMPAIGN
Featuring the tag line 'It's Pure Cold!' Pamela melts away the ice-caps in a hot pink two piece.
1991: BUD DRY ADVERTISING CAMPAIGN
There was a sure-fire way of selling beer in the 1990s, which was to pull in the men with a bevy of beautiful
women promoting the goods. Pamela just so happens to be one of those beautiful women, Beerwatch before Baywatch!
1991: ELITE UNIFORM ADVERTISING CAMPAIGN
Before fame, Pamela was also a catalogue model for the American Uniform company, Elite in Spring of 1991.
1991: FREDERICK'S OF HOLLYWOOD ADVERTISING CAMPAIGN
In 1991, a still unknown Pamela posed as a model for Frederick's of Hollywood, a popular American lingerie brand.
Frederick's would send out catalogs to potential customers and it was in these catalogs which Pamela featured as a model
in varying outfits from lingerie to elegant dresses, two piece outfits, leisure-wear, nightwear and more.
Frederick's would send out catalogs to potential customers and it was in these catalogs which Pamela featured as a model
in varying outfits from lingerie to elegant dresses, two piece outfits, leisure-wear, nightwear and more.
1991: LANGE SKI BOOTS ADVERTISING CAMPAIGN:DICK ZIMMERMAN PHOTOGRAPHY
Dick Zimmerman shot a number of sexy models posing for a promotional campaign for Lange Ski boots.
Pamela is the most recognised face from that campaign, wearing a skimpy blue outfit accompanied by her boots!
1995: H&M ADVERTISING CAMPAIGN:MAGNUS REED & SANTE D'ORAZIO PHOTOGRAPHY
In 1995, Pamela became the face of H&M's (Hennes & Mauritz) swimwear campaign. Featured in a
series of colourful one piece and two piece bathing suits which were posted on billboards across Europe.
1995: VIRGIN COLA - THE PAMMY
In 1995, Virgin Cola decided they'd like to collaborate with Pamela to produce 'The Pammy', the cola remained
the same, however the bottle was a little more curvaceous, based on Pamela's stunning figure. The bottle also featured
Pamela's image on the label as well as having her signature engraved into the glass, and was released as a limited edition.
1996: COORS LIGHT BEER
QUEEN OF HALLOWEEN ADVERTISING CAMPAIGN
QUEEN OF HALLOWEEN ADVERTISING CAMPAIGN
From Baywatch back to Beerwatch, Pamela featured as the Queen of Halloween 1996 in yet another
advertising campaign for beer, this time Coors Light. Promotional table standees and lifesize standees
of Pamela were issued to liquor stores across the United States to promote the campaign.
1996: PIZZA HUT ADVERTISING CAMPAIGN
Pizza Hut featured Pamela as the face of their advertising campaign in 1996, tempting you to a
delicious slice of pizza heaven. These days, it would have to be a vegan pizza for Pam!
1997: FRESHLY BOUNCED ADVERTISING CAMPAIGN:STEPHEN WAYDA PHOTOGRAPHY
In 1997, Pamela introduced what was to be her sadly short-lived 'Freshly Bounced' swimwear selection.
She promoted this
in a wet and wild photo shoot, captured beautifully as only Stephen Wayda can.
1999: LAY'S RUFFLE CHIPS ADVERTISING CAMPAIGN
1999 saw Pamela as the face of Lay's Max Ruffle Chips in a European advertising campaign which included
promotional material in Spanish, Polish and Lithuanian to name but a few!
Background Photography by Raphael Mazzucco, Emma Dunlavey & Pamela Anderson.